The paper analyzes the cultural landscape of Osijek, singles out musical elements and thus creates a musical landscape. The elements that make it up have been identified: musical urban toponymy, public monuments and memorials dedicated to musicians, locations of institutions and associations related to music, and interment places of musicians. Further processing of the results established the laws according to which urban toponyms were named after deserving musicians in Osijek. Such a model of the musical landscape was then compared with the musical landscapes of smaller urban units that gravitate to Osijek (Đakovo, Vinkovci, Našice), the musical landscape of a similar urban center (Rijeka), metropolis (Zagreb) and an urban center belonging to a similar cultural circle but to a different state (Timisoara). The research showed that the musical landscape of the city is a reflection of social tendencies in Osijek. The share of urban toponyms named after meritorious musicians in Osijek (4%) is different from the share in Đakovo (10%), Vinkovci (2%) and Našice (12%). Osijek toponyms named after deserving musicians reveal the affiliation of Osijek to the Croatian and partly Hungarian and German cultural circle. The high share of matching names of musicians in the urban toponymy of Osijek in relation to Đakovo, Vinkovci and Našice shows that the musical landscape of the city of Osijek is representative of the entire region. On the other hand, the musical landscape of Osijek is not similar to the musical landscapes of Rijeka and Timisoara, and it also differs from the structure of the musical landscape of Zagreb. The research also established the functioning of some music personalities as local brands (especially in Vinkovci and Našice), but also pointed out the potential for the development of such local brands in Osijek. The results of the research of the music landscape of Osijek were also synthesized in the form of creating an interactive music map of the city as a digital interface for communication of various contents with end users. The paper points out the importance of music culture in the overall cultural development of the city, especially given the current trends in the strategic development of culture and tourism, which are based on strengthening the identity and creating local brands.