Creative industries are one of the most perspective and fastest growing industries not only in Europe, but in the whole world.They employ a large number of people and are also one of the few industries resistant to the economic crisis and in these recession times, recorded significant growth trends in both the European Union and in the Republic of Croatia.The economic potential of cultural and creative industries is really at a high level because they occupy a significant share of GDP in Europe, as well as in the Republic of Croatia.Since the scope of the creative industries isreally wide, what we are going to base this thesis on will be the economic and cultural influences on the proactivity of student population of selected sectors of the creative industries, such as: motion picture, libraries, museums, performing and visual arts (theater), television, cellphone and computer applications.In the introduction, there will be an elaborated subject of the problem with research hypotheses, the purpose and objectives of the research and a brief review of research and scientific methods applied in dissertation.The central part of the dissertation includes conceptual definitions of cultural and creative industries, certain characteristics, specifics, and a review of creative industries in the European Union and the Republic of Croatia.The last part of the dissertation includes the results of primary research about economic and cultural impact of creative industries on the proactivity of student population.The concluding part of the disseratition refers to the explanation thought theoretical model, analysis of hypotheses, and a number of recommendations to encourage proactivity of student population in the segment of creative industries. The main aim of the research is to determine an economic and cultural impact of creative industries on the proactivity of student population, the extent to which it is present in their lives and whether are willing to allocate free time and money for it.What could be concluded on the basis of these results is a fact that the creative industries have a really small, we colud say almost insignificant, economic and cultural impact on the student population. What that impact isdepends on several factors: higher educational institution, student population preference, but also on the creative industries sector to which the research relates, as well as there is a excess of free time or money.